Target Audience Profiles

Audience Profiles

To help with finding a target audience for our own film and attract more viewers.

Action

Targeted primarily at the male audience aged 15-40. Attracted by the violence, action, adrenaline burst.

 

Thriller

Targeted usually at an audience ages 15+ or 18+ due to the psychological and explicit content. Both male and female audiences who enjoy tension, consistent plot twists, puzzles, questions and more. Thrillers can range in style and theme appealing to different audiences.

 

Horror

Aimed mainly at audiences age 15-30 looking for thrills, scares and jumps. Often people watch them as couples or in groups of friends.

 

Romance

Often aimed at a female audience of a wide age range but often between 13 and 25. This will appeal to this audience due to the light hearted content and first world content.

 

Comedy

Appealing to wide audience depending on the content and subject of the film. Often aimed at a younger audience (30- ) due to light hearted and colourful content along with younger actors to relate to. Can be aimed at an older audience (18+) if the content is more explicit.

 

Drama

Yet again, it depends very much on the subject and content of the film but dramas will often be aimed at older audiences (15+) both male and female. A more intellectual audience will be drawn in to the majority of dramas due to the thought put into the story.