Film Opening Audience Attraction

Film Openings and Audience Attraction

Film openings need to entice the audience. The film opening should establish the genre it is aiming for to the audience as they are expecting and give them a taste of what to expect later on in the film. If a film has been aimed at a specific audience the opening to the film should reinforce the themes and atmospheres that are expected of that audience.

Usually a film opening will also establish a story or topic for the audience to think about and question before anything is explained. Star cast or characters will be clearly shown in the opening titles so that the audience may be more enticed to continue watching it to see certain actors.

Sound is key in a film opening for the atmosphere of the film to be established. Music should fit film and help fully immerse the audience into the film/film world and the opening should do this best to draw in the audience.

 

A good example of a film opening is Se7en. Se7en uses imagery to convey horror in the opening sequence where it is mainly composed of close ups and extreme close ups of someone doing some things making it difficult to tell exactly what, nevertheless it is all very questionable. It gives away very little about the film but intrigues the audience as to what to expect next. It is a clear horror due to the fast paced/jumpy editing and the sound effects and music that create an excellent tense atmosphere.