To help with finding a target
audience for our own film and attract more viewers.
Action
Targeted primarily at the male
audience aged 15-40. Attracted by the violence, action, adrenaline burst.
Thriller
Targeted usually at an audience
ages 15+ or 18+ due to the psychological and explicit content. Both male and
female audiences who enjoy tension, consistent plot twists, puzzles, questions
and more. Thrillers can range in style and theme appealing to different
audiences.
Horror
Aimed mainly at audiences age
15-30 looking for thrills, scares and jumps. Often people watch them as couples
or in groups of friends.
Romance
Often aimed at a female audience
of a wide age range but often between 13 and 25. This will appeal to this
audience due to the light hearted content and first world content.
Comedy
Appealing to wide audience
depending on the content and subject of the film. Often aimed at a younger
audience (30- ) due to light hearted and colourful content along with younger
actors to relate to. Can be aimed at an older audience (18+) if the content is
more explicit.
Drama
Yet again, it depends very much on
the subject and content of the film but dramas will often be aimed at older
audiences (15+) both male and female. A more intellectual audience will be
drawn in to the majority of dramas due to the thought put into the story.
Film openings need to entice the
audience. The film opening should establish the genre it is aiming for to the
audience as they are expecting and give them a taste of what to expect later on
in the film. If a film has been aimed at a specific audience the opening to the
film should reinforce the themes and atmospheres that are expected of that
audience.
Usually a film opening will also
establish a story or topic for the audience to think about and question before
anything is explained. Star cast or characters will be clearly shown in the
opening titles so that the audience may be more enticed to continue watching it
to see certain actors.
Sound is key in a film opening for
the atmosphere of the film to be established. Music should fit film and help
fully immerse the audience into the film/film world and the opening should do
this best to draw in the audience.
A good example of a film opening
is Se7en. Se7en uses imagery to convey horror in the opening sequence where it
is mainly composed of close ups and extreme close ups of someone doing some
things making it difficult to tell exactly what, nevertheless it is all very
questionable. It gives away very little about the film but intrigues the
audience as to what to expect next. It is a clear horror due to the fast
paced/jumpy editing and the sound effects and music that create an excellent
tense atmosphere.
After looking at a variety of film
openings I have seen many of the key genres and conventions of those genres in
film openings. This should give me a good understanding and help with ideas for
what will need to be in our own opening to make it appeal to the audience for
the genre we pick.
Horror - Scream
Scream establishes its genre with
the dark isolated setting with a stereotypical blonde female at home alone at
night. There is little non-diegetic or diegetic sound so that the minimal
ambient noises can establish suspense. Every noise is emphasised and made to be
sudden to offset or unsettle the audience.
The phone call voice is made to
sound gruff and eerie and close ups are used on items such as the knife and
oven as a convention of horror and establishes a threat before anything even
happens. There is also an obvious give away of the genre with the title 'Scream' in red text and blood.
Horror films will always feature
many convention of their genre in the opening. Other examples of common or
stereotypical themes may be dark woods, blood or frightening creatures, ghosts
or killers.
Action - Casino Royale
Themes relating to the action
genre such as guns and fights are shown in abundance in the animated opening
titles of this bond film. There are also common themes of targets, blood and
explosions of gun going off and a lot of the action is emphasised.
Much of the opening hints towards
the main character getting into a lot of action during the film fighting
multiple characters. A fast pace is given to the film from the very beginning
to go along with the action genre.
There is dramatic music over the
top of the opening titles fitting to the action sequences.
Most action films will include a
lot of key icons to their genre in the openings. They need to start as the film
intends to go on with an abundance of explosions, guns, cars and such depending
on the style of the film.
Thriller - The Silence of the Lambs
Thrillers can take a variety of
conventions to use in their openings depending on the subjects of the film.
Silence of the Lambs establishes a random woodland setting/police training
ground. It doesn’t give away much until later on to make the audience question
what is happening or what might happen next. This theme should continue
throughout the entire film.
The theme of police or detective investigations is suggested with the newspaper articles and
photos. This also establishes the thriller genre, with elements of crime drama
and neo noir, as the audience are being shown controversial topics to think
about from the start but not very much information about the story of the film.
Thrillers are made to make people
think and question what they are watching. The openings of thrillers will
include some key elements or themes to the film as they can cover a wide
variety of topics, they need to establish the subject.
Romance
Will always show many elements of
love in the opening, with common themes of weddings, dates, hearts, red, pink
and more. One or both of the main characters may be established and will often
focus on one of the main characters lives’ and give the audience a vision into their
world or worlds to allow for that to change when they meet their love.
Comedy - The Pink Panther
The Pink Panther uses animations
for a more random and amusing opening. A sequence of random slapstick style
chases ensue between the established animated version of the main character and
the pink panther which is represented as a real pink panther rather than the
jewel as in the actual narrative.
The opening animation is very
colourful and vibrant to reflect the light heartedness of the film. The
animations themselves are similar to that of cartoons to again establish a
comedic genre.
To help with classifying our own
film opening and getting a target audience in mind for our film.
U – Universal – Suitable for all
A U rated
film classifies a film suitable for people ages 4 and older and it should
contain miniscule violence, language, threat, behaviour, discrimination, drugs,
nudity or sex. Any of such content included should be mild and be countered
within the film.
Example: Finding Nemo (2003)
PG – Parental Guidance
A PG film is
suitable for general viewing but it is advised that young children are
accompanied to ensure they are not unsettled by any of the content of the film.
The content of the film must be mild and all unsuitable is unlikely to seen or
will be uncommon. Some mild violence, language, nudity is allowed. Any
reference of illegal drugs must carry an anti-drug message.
Example: Ghostbusters (1984)
12/12A
12 rated
films are suitable for persons of the age of 12 or up. In the case of 12A,
people below the age of 12 are allowed to view the film with accompaniment from
an adult. Content of a 12 rate film is more lenient but still very limited.
Mild – Moderate but discrete sex, violence, nudity, language, and behaviour is
allowed. Illegal drug references should be infrequent and countered
appropriately.
Example: Inception (2010)
15
A 15 rated film is suitable for persons aged 15 and over. The
content is more frequent and moderate, a lot more is acceptable. Reference to
illegal drugs should not be promoted and consistent violence, threat etc. may
be acceptable. Sadistic or arousing content is unlikely to be acceptable. All
content should be somewhat justified and put into context.
Example: Deadpool (2016)
18
18 rated
films are suitable for people aged 18 and over and are likely to contain
considerable amounts of all explicit content. No one below the age of 18 should
be allowed to view the film. Adults should be allowed to choose their own
entertainment. Content is only limited when it relates to illegal or criminal
activity or pornography.
Example: Predator (1987)
18R
18R
classifies a film with questionable and over explicit content. It is given to
film to ensure the viewer understands is content and may choose not to view it.
The content of the film is very unrestricted so the rating restricts the
viewing of the film.
To give us an idea of timings of opening
titles in films and show us the generic structure of openings.
Film 1 - The Italian Job 1963
0:00 – Paramount Pictures Logo
0:59 – An Dankurst Production
1:03 – Micheal Caine
1:06 – Noel Coward
1:10 – In The Italian Job
1:15 – Also starring Benny Hill –
Raf Vallore
1:18 – Tony Beckley – Rossana Brazzi
1:21 – and Maggie Blye
1:24 – with Irene Handl – John Le
Mesurier – Fred Emney
1:27 – Micheal Standing – John Forge
Horn- George Innes – Harry Baird
1:32 – Robert Powell – Derek Ware –
Frank Jarvis- Stanley Caine
1:36 – written by Troy Kennedy
Martin
1:39 – Director of Photography –
Douglas Slocombe
1:42 – Production Design Disley
Jones
1:45 – Associate Producer Bob
Porter
1:47 – Music by Quincy Jones
1:50 – Edited by John Trumper
2:00 – Production Manager Derek
Kavanaga – Camera operator Chic Waterson – Art Director Micheal Knight…
Film 2 Godzilla 1998
0:01 – Tristar Pictures Presents
0:06 – A Centropolis Entertainment
Production – A Fried Films and Independent Pictures Production
0:12 – A Ronald Emerich Film
0:17 – Godzilla
0:29 – Mattew Broderich
0:34 – Jean Reno
0:38 – Maria Pitollo
0:44 – Hank Azaria
0:53 – Kevin Dunn
0:58 – Micheal Lerner
1:02 – Harry Shearer
1:07 – Arebella Field – Vicki Lewis
1:18 – Doug Sevant – Malcolm Danare
1:22 – Casting by April Webster
C.S.A. – David Bloch C.S.A.
1:28 – Costume Design Joseph Porro
1:32 – Godzilla Design Patrick
Tatopoulos
1:37 – Visual Effects Volker Enged
1:43 – Co-Executive Producers Rob
Fried – Cary Woods
1:48 – Co-Producers Peter Wither –
Kelly Van Horn…
Film 3 - Indiana Jones and the Temple of Doom 1984
0:00 – A Paramount Picture
0:06 – Paramount Pictures Presents
0:10 – A Lucas Film LTD.
Production
0:17 – A Steven Spielberg Film
0:28 – Starring Harrison Ford
0:33 – Indiana Jones and the
Temple of Doom
0:38 – Kate Capshaw
0:43 – Co-Starring Amrish Puri –
Roshan Seth
0:48 – Philip Stone – Roy Chiao
0:52 – Introducing Ke Huy Quan as
Short Round
1:39 – Associate Producer Kathleen
Kennedy
1:43 – Costume Design Anthony
Pourell
1:50 – Production Design Elliot
Scott
1:57 – Director of Photography
Douglas Slocombe
2:03 – Editor Micheal Khan, A.C.E
2:10 – Music by John Williams
2:14 – Executive Producers George
Lucas – Frank Marshall
2:20 – Screen Play by…
Thursday 25 February 2016
Film Opening Analysis +
Django Unchained
More analysis to see how different genres of film make good film openings. Key conventions of film openings are reinforced by looking at a larger variety.
Django Unchained opens with a
clear establishing shot of the environment of the Wild West with a barren
desert with many rocks and mountains surrounding the valley. The Wild West
theme is reinforced with the Django theme song with a strong Wild West
sound/feel.
The titles that appear are also
influenced by classic Wild West films and are stylised as such.
The time period is establish with
obvious representations of slavery which was most common during the time of the
Wild West around the 1800’s most likely.
Following this more establishing
shots are used to emphasise the Wild West theme and setting, showing the vast
open valleys and other landscapes with the slaves being led by some men on
horseback.
A main character is established as
the camera focuses on one slave out of the group and follows him during the
majority of the opening.
It is also made clear that they
have been journeying for some time as it cuts to different seasons as they
travel from location to location. This is done to show how much traveling they
have done and how much they’ve endured along with the marks on their backs from
being whipped as slave tend to be shown.
Blues Brothers
Though not featured in the clip I watched
on YouTube, The Blues Brothers starts with some establishing shots of the
prison and long shots showing one of the main characters being escorted through
said prison. The tracking shots on him establish he is a main character.
The prison is an indication of the
characters background and preludes to criminal activity being a large part of
the film. It also could foreshadow the place the characters end up at the end
of the film.
The film takes a semi serious tone
with hints of humour as the opening starts off very realistic while adding some
element of amusement the way the prison guard, like other characters later on
in the movie, talk (in this case about his clothing and belongings).
The clothing is made very bold by
the fact that he reads out the list of them at the beginning of the film and
links to the fact that these are the clothes the two main characters wear for
almost the entire film.
More establishing shots show the
prison and the car (Blues Mobil) to make it one the key elements of the film. It
is focused on from the very start of the film along with the two main
characters. The fact that it’s a police car is rather ironic too and this is referred
to in the next scene as they are fugitives of sorts later on and they happen to
be driving an old 1974 Dodge Sedan Police cruiser.
This will become a common sight
throughout the film as many of the same model of police car seen later on in
the film. One of the films main focuses is the police chases. The cars in the
film also establish the time period of the 70’s or early 80’s.
The second main character is also
established, driving the car. The two main characters are also shown with their
names tattooed on their knuckles and this is focused on for both of them during
the opening. When the two meet there is an even clearer indication of them being
the main characters as the names of the actors appear as titles at this point
and the title of the film is shown.
The music also kicks in at this
point and the theme of blues is made obvious alongside the title of the film. It is also worth noting that there is a bright glow behind one of the characters as he leaves the prison which could indicate towards the supernatural elements of the film or could relate to the 'mission form god' that they embark on.
Terminator 2
Terminator 2 instantly kicks off
with establishing the large amount of action in the film with fire and
explosions as the titles start. The titles use a serious font and are somewhat
sci-fi orientated trying to establish the sci-fi genre in the film alongside
the action.
There is a sombre tone heard in
the theme tune of the film along with clear elements of military march sound. This
hints towards the narrative of the film a lot without giving away any
information about what actually happens.
A park is shown in the flames to
represent a sombre tone and connote to the sad ending to the film and narrative
of the events that occur. The camera pans slowly across the park and there is
no fast paced editing to be found either to emphasise the sadness.
Then there is the obvious icon of
any sci-fi movie when the terminator robot appears from the flames. His red eye
that is focused on clearly show the evil intent of the machines in the film and
the skull like design foreshadows the main goal of the terminator, to kill and
terminate. The terminator is also established here as the main character or
object in the film.